Event Profile

Name

L’abyssine International Expo  Christmas 2014/15

Period:

From December 19,2014 to January 06, 20015

Move–in:

December 17-18, 2014 from 8:30 a.m.6:00p.m.

 

Official Opening Ceremony

On December 19,2014 starting form 10:00 A.M

Move-out:

January 8, 2015 from 8:30 a.m.6:00p.m..

Place:

Addis Ababa Exhibition Center, Addis Ababa-Ethiopia

Exhibitors:

Local & international  service &  product providers

Participants’ number

More than 400 from Ethiopia and other countries

Visitors:

  • Addis Ababa and satellite town residence (Ethiopia)
  • Local & International Business Communities
  • Medias and others

Number of visitors

  • estimated 30,000 visitors/day (over 500,000 visitor)

Concurrent events

  • Symposium on entrepreneurship  & Award
  • More than 5 BIG screen live show
  • The highest Balloon décor in Africa
  • The biggest Christmas tree in Ethiopia
  • Most famous local & international artists music concert
  • Hospitality zone & Humanitarian activity
  • Grand Ethiopian Renaissance Dam support
  • Miss L'abyssine - Fashion show
  • Children care & game zone with Santa clause’s free gifts

Organizer

Shakayena General Business PLC

Coordinator & promotion (PR)

Habesha Weekly Promotion PLc

Partners

  • Millmack Bussiness Group, Awedi Industrial Manufacturing,  Milimak Hotels and Real Estate .

Media partner

  • EBS TV    & Zami 90.7 Radio

Promotion of the Event

  • The event will be promoted in the selected TV, Radio, Newspapers, Billboards, Banners, Posters and Fliers intensively   
  • Sony screen, cinema, public transportation & d/t stationaries  
  • Press conferences & daily media coverage
  • Web-site, Short SMS & Social media  advertisement
  • PR campaign: PR campaign is designed  to ensure best coverage.

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